Stephen Ornelas
As the Director of Digital Marketing, I possess a deep expertise in Automation, Segmented Data, and Back-End Administration of Data Systems. My forte extends to creating seamless connections with SAAS platforms and mastering Google/Bing SEO Eco-System Build-Outs & Pay Per Click strategies.Over the years, I have meticulously honed my content optimization skills, ensuring content reaches its target audience and achieves desired outcomes - clicks, impressions, ROI, and, most importantly, tangible RESULTS.I thrive in situations that demand innovative builders, meticulous clean-up, and pragmatic solutions. Whether it's in a collaborative team setting or leading the charge single-handedly, my ability to excel as a Marketing Director is a testament to my dedication and prowess in the realm of digital marketing.
Director of Marketing
''Bad marketing is highly product-focused and self-focused. Good marketing, especially direct response marketing, is always customer and problem/solution focused, and that’s exactly how we want our elevator pitch to be. We want to be remembered for what problem we solve rather than for some impressive but incomprehensible title or business.''― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Digital Media Specialist
Content is KingWhat people want to see now is something that catches their eye. So don't bore them with the same old same old. This means they are looking for moving pictures, video, high quality digital images, and podcast-quality interviews or presentations.How do you deliver this to them? Well, that is my job. I find creative ways to promote products and services online by building a strong brand voice.This involves visual representation, audible authentic voices, and fresh perspectives, which delight the senses and bring your customers back for more. We are building an empire, not just selling one at a time.Digital Media is a critical component of this strategy.
SEO Ninja
What is SEO?Search Engine Optimization, often also related to Search Engine Management, creates enough buzz for a company, product, or website to rank highly on Google (or Bing) search results. The entire process involves creating & managing an ecosystem in which keywords are leveraged against post-interaction and visibility to navigate to the top of Google’s algorithm successfully.
Marketing Strategy
In 2024, marketing has come to mean a great many things. We have print, digital marketing, internet marketing, Facebook Marketing, etc., etc. Much of this effort has been directed to digital formats and eCommerce.We are pushing the limits, rewriting the code, and double-checking the relationship between content and branding presence.Ultimately, we want to engage dynamically with the people in our industry and those who might cross the line into our industry as end users.When we say marketing, we specifically use campaigns designed to advertise and convert potential clients or prospects into clients or customers. However, we don't like to use the word, customers, because it diminishes the relationship.We want positive and effective engagement that brings people into the fold in a vibrant and meaningful way. We don't just want a list of emails or a stack of contact cards in our CRM. We want to solve problems that our clients have - in such a way that they are impressed, delighted, and compelled to talk others into the same experience. We want them to return to us to discuss their process, use cases, and how the products and services improved their lives.Marketing in a way that is effective in a mobile environment and will utilize design software, listings, social media management software, comprehensive SEO (search engine optimization) tools, a CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system & SAAS (software as a service) to accomplish a higher ROI (Return on Investment) & a lower CPA (Cost Per Acquisition). A greater emphasis on clean delivery and provide a positive customer service to influence engagement.We will focus on connecting with the client in a way no other company or service provider does.We will create, show our humanity, kick it up a notch, and respond to everything people want to shove under the rug. To do so, Stephen has developed a recipe of webhooks and APIs to accomplish tasks through clean and concise automation; backed by social and responsive teams that can respond to more advanced issues.
Digital Media Content Creation
In my professional work, I focus on a variety of photography and videography types, each requiring a unique approach and skill set. My areas of expertise include:Event Photography: I specialize in capturing the essence of events such as weddings, conferences, and branding events. My approach is to encapsulate the atmosphere and key moments, ensuring each photograph tells a story.Noire Photography: This style is characterized by its dramatic, moody aesthetic, often in black and white, capturing the essence of mystery and classic elegance.Portrait Photography: From baby photography to boudoir sessions, I aim to capture the personality and essence of individuals in a variety of settings.Environmental Photography: I explore the beauty of landscapes, focusing on the interplay of light, shadow, and natural elements to create compelling noire and landscape photographs.Podcasts & Interviews: I produce video and audio podcast series, as well as interviews for platforms like Wistia, Vimeo, and YouTube, ensuring high-quality visual and audio content.Brand Ambassador Photo Shoots and Car Shows: My work also extends to brand ambassador photo shoots and capturing the dynamic energy of car shows.For all these types of photography and videography, I use high-quality equipment including Sony A7IV and A7III cameras with Sony GM lenses, Benro tripods and monopods, and DJI mics, drones & gimbals.- This gear allows me to capture stunning visuals in a variety of settings.Additionally, I leverage social media and digital marketing strategies to enhance my work's visibility. I've developed a network of 20+ automated APIs and web hooks for efficient social media management, enabling targeted posts and effective visual content delivery.
SEO
Optimizing Your Business for Top SERP Rankings: A Guide to SEO MasteryIn today's digital era, understanding SEO (Search Engine Optimization) is crucial for any business aiming to enhance its online presence. With the world increasingly turning to the convenience of smartphones and other devices for information, mastering SEO is not just an option but a necessity for businesses seeking to thrive in the digital landscape.What is SEO and Why Does it Matter?SEO is the strategic process of optimizing your business's online content, ensuring it ranks higher on Search Engine Results Pages (SERP) like Google Search and Google Maps. This is vital because higher visibility in search results directly correlates with increased web traffic, brand recognition, and a more substantial return on investment (ROI).The Power of Keywords in Connecting with CustomersAt the heart of SEO lies the effective use of keywords. These are the terms and phrases your potential customers use when searching for products or services you offer. By strategically incorporating these keywords into your website's content, blog posts, and social media activities, you increase the likelihood of appearing in front of your target audience at the crucial moment of their buying decision.Leveraging Online Directories and ReviewsBeyond keywords, SEO also involves managing your business's presence across various online directories and platforms. These can range from globally recognized ones like Google Maps to region-specific or trending directories. Additionally, customer reviews play a significant role. Positive reviews not only boost your SERP rankings but also build trust and credibility among potential customers.Crafting a Winning SEO StrategyA successful SEO strategy is not just about getting ahead in search rankings; it's about understanding and aligning with the customer's journey. It involves analyzing and responding to how people research and purchase products today - through extensive online searches on various devices, often influenced by reviews and top search results.The Path to Digital SuccessSEO is an indispensable tool for any business looking to establish a solid digital footprint and connect effectively with its audience. By optimizing your content for search engines, you're not just chasing rankings; you're building a brand and paving the way for sustainable business growth and intelligence.